Design the Shift, Not the Content
- Sharon Ross
- Mar 26
- 1 min read
Core Experience (felt shift)
The movement from trying to cover information… to intentionally designing how someone changes through an experience.
Why This Practice Exists
Most people approach teaching, communication, or content creation by asking, “What do I need to include?”
This leads to overloaded explanations and scattered delivery.
This practice shifts attention to the system underneath the teaching by asking a different question:
“What shift am I creating, and what sequence makes that shift possible?”
It helps you experience teaching as system design rather than information delivery.
How to Begin
Use this when you are preparing to teach, explain something, create content, or structure a conversation where you want someone to leave different than they arrived.
Practice Prompt
Before outlining what you will say, pause and define:
Where is the person starting?
What do you want to be different by the end?
Then ask:
“What sequence of steps, examples, or experiences would naturally move someone from here… to there?”
Build your outline from that sequence—not from a list of points.
Gentle Close
You don’t need more content.
You need a clearer path.